The ecological case
Healthier marine ecosystems will continue to provide more ecological, social and economic services to society for longer. The Responsible Fisheries Alliance (RFA) will provide a forum for environmental NGOs and responsible fishing companies to work together to secure the health of the ecosystems which underpin the business purpose of both sectors.
The market case
The recent increase in consumer awareness is leading to a higher demand for sustainable products and information, and it would be accurate to say that the present demand for sustainable, traceable seafood outstrips the supply. The RFA will assist participating fisheries to respond proactively to the growing needs of informed consumers and a more demanding seafood market.
The governance case
The RFA will promote self-governance through dynamic dialogue, capacity development and the promotion of market-based incentives e.g. eco-labeling or certification. It will also allow for the development of joint advocacy with government and other stakeholders on issues that may undermine responsible fishing.
The operational and financial case
The RFA will facilitate the pooling of limited resources, increase efficiency and allow for a more coordinated and strategic response, for e.g. research, to meet conditions of fishery certification bodies such as the Marine Stewardship Council. It will also allow for the sharing of complementary skills and competencies of the organisations belonging to the RFA and provides a highly responsive mechanism for the development and implementation of priority projects.