Tackling environmental concerns requires change at every level and creative ideas can help bring about behavioural change. This was the stance taken by the Responsible Fisheries Alliance (RFA) when formalising a partnership with Strika Entertainment aimed at creating awareness about environmental changes.
Posters were designed to reiterate key marine conservation messages discussed at the Responsible Fisheries Training Programme. These posters portray the Alliance’s vision and present a simulation of fishing activities with the intention of effectively spreading environmental messages to the target audience (those directly and indirectly involved in the fishing industry). They are displayed on fishing vessels and tell positive stories of behavioural change relating to the fishermen’s daily activities.
Training posters are developed quarterly and posters developed thus far can be accessed below: